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Perfume trends 2025: naturalness, personalization and sensory immersion
In 2025, perfumery is experiencing a true revival. Driven by a quest for authenticity and meaning, it is moving toward more committed, emotional, and personalized creations. Here's a quick look at...
Can you wear a different perfume during the day and at night?
Choosing a fragrance is much more than just a beauty routine: it's a way to express your personality, your desires, and even your mood. But should you wear the same scent from morning to night? Mo...
The Chemistry of Odors: When Science Reveals the Invisible
At the origin of every fragrance lies a fascinating encounter between science and emotion. What our nose perceives as a floral, woody, or musky scent is actually the result of complex molecular rea...
The perfume market: the world of major French brands
The perfume industry represents a true art of living, driven by iconic brands such as Chanel, Dior, and Guerlain. These major French brands embody excellence and artisanal expertise, attracting mil...
Alcohol-free perfume: a good option for sensitive skin?
More and more consumers are turning to gentler alternatives for their fragrance routine, especially for those with sensitive skin. Alcohol-free solutions are therefore emerging as a suitable solut...
Counterfeiting in perfume: beware of false promises
In the world of perfumery, the elegance of a bottle can sometimes conceal a less alluring reality. Illegal copies of famous fragrances are on the rise, appealing for their attractive price but ofte...