Niche or mainstream perfume: two visions of olfactory luxury

The world of perfumery today is divided into two broad categories: niche creations and mainstream fragrances. These two approaches meet different expectations, both in terms of style and identity.

So-called "mainstream" perfumes are produced on a large scale by major brands. They often follow market trends and aim to appeal to a wide audience. Their success is based on powerful marketing campaigns, recognizable bottles, and increased accessibility.

Conversely, smaller brands focus on uniqueness. They prioritize the quality of raw materials, original compositions, and more selective distribution. Each creation becomes a signature, aimed at an audience seeking authenticity and distinction.

Choosing between these two worlds comes down to defining your priorities: reassuring uniformity or self-expression. Fans of rare scents will appreciate the creative richness of alternative perfumes, while others will opt for the ease and notoriety of big names.

At Creaparfum , we celebrate this diversity. Whether you're drawn to the exclusivity of a niche fragrance or the elegance of a popular classic, our selection caters to every desire. True luxury is being able to choose what suits you best.